MADE IN CALIFORNIA

The Made in California Labeling & Marketing Program is administered by the California Office of the Small Business Advocate (CalOSBA) within The Governor’s Office of Business and Economic Development (GO-Biz) and in partnership with California Manufacturing Technology Consulting (CMTC).
The Made in California Labeling and Marketing Program aims to:

✔ Strengthen the state’s economy by enhancing the visibility and competitiveness of California’s manufacturing sector
✔ Provide California manufacturers with an opportunity to expand their market reach and elevate their brand presence both statewide and globally
✔ Support the state’s diverse manufacturing sector, which ranges from innovative electronics and aerospace to food and beverage and everything in-between

Find the Made in California Labeling & Marketing Program Regulations here.

The program is open to Manufacturers of all sizes—including sole proprietors, corporations, partnerships, and eligible non-profits—whose products meet the eligibility requirement of being at least 51% “Substantially Made”” in California. The application process provides real-time eligibility verification, letting businesses know right away if they meet program requirements! Ready to apply?

A final, recognizable product refers to:
A physical good in its completed form ready for sale identifiable by consumers or business buyers as a market-ready item

The product must:

• Be finished and ready for commercial sale — not a raw material, component, or intermediate or partially finished good
• Be distinct and identifiable — such as a packaged consumer product (e.g., a jar of salsa or skincare item) or a B2B good (e.g., assembled circuit boards, custom industrial parts, or private-label products)
• Be the version that enters the marketplace with labeling, packaging, or catalog reference — the form in which a buyer could recognize its purpose and purchase it

Total value of a product based on the costs of production. Costs of production include costs of labor, raw materials,and production overhead incurred to produce the final recognizable product.

If you are approved for Made in California and sign the licensing agreement, you are certifying the following:

• Your responses are truthful, and acknowledging that
• Most of your businesses’ products correspond to your responses

Note: When the Made in California product database launches (in 2026), you’ll be asked to “self-attest” again that each product entered in the database still matches the original application.

• Companies looking to source California-made products and goods
• Consumers seeking authentic California-made products

Click here to apply.

✔ Use the Official Logo: Boost your packaging, website, and marketing with trusted Made in California branding.
✔ Marketing Support: Get featured in digital campaigns, statewide promotions, and industry events.
✔ Valuable Connections: Network with buyers, procurement officers, and fellow CA manufacturers.
✔ Marketplace Visibility: Be spotlighted in the upcoming Made in California Marketplace.
✔ Self-Attestation: No audits or complicated reporting

No, your company does not have to be headquartered in California to apply. If your business is legally operating in California, maintains a permanent manufacturing operation within the state, and your product(s) meet the “Substantially Made in California” criteria, companies based in other states or countries are encouraged to apply.

“Substantially Made in California” meaning completing an act that adds at least 51 percent of a final product’s wholesale value by manufacture, assembly, fabrication, or production to create a final, recognizable product.

If a product no longer qualifies, you must remove it from the program and cease all related claims or use of the logo. Program staff may follow up to confirm details, and applicants are legally responsible for the accuracy of submitted information.

CalOSBA reserves the right to reject or revoke participation if any information is found to be false or misleading.

A searchable online database of approved Made in California products is coming soon—making it source and connect with California-made excellence. Stay tuned!

To apply, visit the program’s official website and complete the online application form. More on eligibility requirements here.

To celebrate the launch of the Made in California Program – fees are waived for a limited time! Licensees who meet eligibility requirements receive a two-year agreement allowing usage of the Made in California logo and branding for a nominal fee. Tiered fees are based on number of employees.

The program promotes companies through various channels, including social media, content marketing, press outreach, and partnerships with local and national media. The official label also boosts credibility and consumer trust in your products.

Yes! Approved companies can display the official label on products, packaging, point-of-sale materials, and all marketing—print, digital, and online. It’s a powerful way to showcase your product’s California origin and build trust with consumers and buyers.

Email us at miclabel@cmtc.com  with any questions. Stay in the loop—subscribe to our newsletter for the latest updates and announcements!

Stay in the loop—subscribe to our newsletter for the latest updates and announcements!